This Bellpenny piece is about transition and an individual’s sense of place and time. The brief was to create an advertising campaign encouraging business owners to consider selling to Bellpenny, a new UK-wide financial advice brand.
The artwork juxtaposes unique and original 1969 press photos purchased from American newspaper archives. The images are of domestic and business life. The splicing of the pictures mirror the clash of worlds any business owner may have to confront if they sell their business and retire.