Black Sheep Brewery

This Black Sheep live artwork reflects on a human quality highly valued in our society – that of entrepreneurialism or ‘maverick’ attitude. The brief was to help Black Sheep Brewery increase its audience, generate new fans and amplify the story of its ‘going-against-the-herd’ beginnings into a bigger brand. We ask you to submit yourself to a DNA test to check for the genetic traits that make successful maverick entrepreneurs. After submission, your sample will be processed and, a month later, you will receive confirmation of whether or not you’re a Black Sheep.